Poshmark Campaign Strategy

Poshmark is a sustainable retail brand focused on reselling used clothing and accessories. For this campaign, the target audience was college females. The idea behind this campaign was that this age group is likely to choose brands that share their values, with one of the most common Gen Z values being environmental consciousness.

Additionally, many college students are struggling financially due to student costs. With this in mind, there was an opportunity for Poshmark to promote Poshmark selling. Through this knowledge, I crafted a message strategy to reach the target audience and promote the Unique Selling Proposition.